Understanding Real-Time Bidding: A Guide for Marketers

Real-time bidding the auction system|auctioning) is a programmatic advertising technique that empowers advertisers to competing for ad space. In this dynamic process, multiple advertisers concurrently place bids to acquire ad inventory as users browse websites or apps. The highest bidder wins the auction, ensuring that their message is displayed to

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Boosting App Activity: The Power of Push Notifications

Push notifications have emerged as a dynamic tool for driving user engagement in the digital landscape. By sending timely and targeted messages directly to users' devices, apps can retain their attention and stimulate desired actions. However, crafting effective push notifications requires a strategic approach. Understanding user behavior and pref

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